A project in collaboration with FAB, the task was to create a brand identity for the brand. It is a fashion association in Berlin with 48 members of fashion brands.
The concept is focused on "shift of fashion & movement". The fashion industry is always on the move from customer demands to fashion shows and increasing need to shift fashion into a more sustainable direction. The design is inspired by movement.
Look & Feel: Motion, movement, young, contemporary, bold
Suisse Int'l Bold
Suisse Int'l Regular
Suisse Int'l Medium