We recognize patterns faster and audience rely on repetition as a way of remembering things, so I use this notion in designing this brand identity.
I created patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to the brand.
We recognize patterns faster and audience rely on repetition as a way of remembering things, so I use this notion in designing this brand identity.
I created patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to the brand.
We recognize patterns faster and audience rely on repetition as a way of remembering things, so I use this notion in designing this brand identity.
I created patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to the brand.
We recognize patterns faster and audience rely on repetition as a way of remembering things, so I use this notion in designing this brand identity.
I created patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to the brand.
We recognize patterns faster and audience rely on repetition as a way of remembering things, so I use this notion in designing this brand identity.
I created patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to the brand.
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BERLIN, GERMANY
A project in collaboration with FAB, the task was to create a brand identity for the brand. It is a fashion association in Berlin with 48 members of fashion brands.
The concept is focused on "shift of fashion & movement". The fashion industry is always on the move from customer demands to fashion shows and increasing need to shift fashion into a more sustainable direction. The design is inspired by movement.
Look & Feel: Motion, movement, young, contemporary, bold
PROJECT BRIEF
Suisse Int'l Bold
Suisse Int'l Regular
Suisse Int'l Medium
