We recognize patterns faster and audience rely on repetition as a way of remembering things, so I use this notion in designing this brand identity.
I created patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to the brand.
We recognize patterns faster and audience rely on repetition as a way of remembering things, so I use this notion in designing this brand identity.
I created patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to the brand.
We recognize patterns faster and audience rely on repetition as a way of remembering things, so I use this notion in designing this brand identity.
I created patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to the brand.
We recognize patterns faster and audience rely on repetition as a way of remembering things, so I use this notion in designing this brand identity.
I created patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to the brand.
We recognize patterns faster and audience rely on repetition as a way of remembering things, so I use this notion in designing this brand identity.
I created patterns from different elements throughout the overall brand to reinforce the brand’s essence and visual appeal. These patterns become memorable and add another layer of visual consistency to the brand.
NEW YORK, NYC


Impact Festival is Europe’s leading B2B event and platform to promote sustainable innovation on European GreenTech start-ups.
The task: recreation of logo for the event, branding kit, publication layout (print and digital) and social media materials.
PROJECT BRIEF











